About Our Workshop

This owner-exclusive workshop is focused on helping you foster an environment where technology enables the same level of emotional engagement as human-to-human interaction.

During our time together, we will do a deep dive into understanding the key elements of the Humanizing Digital framework:

  • human language
  • user experience design
  • behavioral alignment
  • emotional engagement
  • hyper-personalization

We will explore the use of natural language in digital interactions and understand how emotional language can build trust and loyalty with members. We will also learn how to use data and analytics to inform design decisions, create emotional engagement, and personalize digital experiences for individual members.

By the end of the workshop, participants will leave with actionable takeaways (templates, list of tools) and a concrete plan of action to start improving the digital experience for their members.


Who should attend?

This workshop is ideal for leaders focused on experience, marketing, and digital. You will thrive in this workshop if you are committed to better understanding how to effectively apply tools and techniques to optimize members’ digital experience.



Training is $695.00 (plus travel and accommodations).

Registration deadline and hotel block cutoff is Monday, March 6, 2023.


The workshop will be held at the Mountain Shadows Hotel.

All sessions are listed in the Mountain Time zone.

6:00 PM – 7:00 PM

Welcome Reception


Countdown to event

  • 0 Days
  • 0 Hours
  • 0 Minutes


Mountain Shadows Hotel

5445 E. Lincoln Drive, Paradise Valley, AZ 85253

Mountain Shadows stands at the heart of Paradise Valley, an iconic resort that opened in 1959 and has been completely rebuilt from the ground up. Traces of the past can be found throughout the resort, from the name of the restaurant to the breeze block at the pool. All events will be held at Mountain Shadows Hotel. Our special block rate expires on Monday, March 6, 2023, so book your room right away!

Please contact Megan if you need any assistance.

Make A Reservation


Send us a message